The ScoopSOCIAL MEDIA STRATEGIES FOR A PROFITABLE HOLIDAY SEASON

Blue Diamond-ranked Associates Bri & Clay Richardson joined Tranont in January 2020 and have quickly built a thriving business. Learn how you can implement some of their tried-and-true tips to boost sales this holiday season! 

FOCUS ON PRODUCT 

People are looking on Instagram, Pinterest, Facebook, and Twitter for gift ideas and deals. People are also ready and willing to spend money more during the holiday season than at any other time of the year. Make sure you share product stories and recommendations on your feeds.  

“During the holidays, we are much more product-focused on our social-media accounts—our network loves product bundles and gift suggestions!” Bri explains. “For example, this year we’re grouping Enrich, Glow, Nourish, and Mojo together and we’re promoting them as a ‘skinny set’!” 

Recommending an easy-to-order group of products as a holiday gift set is a great way to boost interest—and sales. We’ve even taken out the guesswork if you want to highlight our Holiday Bundles!  

PROVIDE VALUE 

Tips for the holiday or winter season also make excellent social-media posts. Show you care by offering true solutions that Tranont products can provide. For example, offer holiday health and self-care tips. 

“I’m sure many people could use a few drops of Suthe after extra time spent with their family this season!” jokes Bri.  

You can also provide value by offering incentives and sharing knowledge that doesn’t cost a thing—think along the lines of meal plans, workout ideas, recipes, or playlists that connect back to a product. 

“When you can offer a valuable freebie or solve a real problem for someone, you’ll create a customer for life!” 

CREATE CONNECTIONS 

The holidays are a fabulous time to reconnect with people you know and meet new people as well. Use social media to engage with others and spread some holiday cheer. Reach out and start conversations, ask questions, and get to know people.  

Says Clay: “In our fast-paced world, one-to-one connection is more valuable than ever!”  

The way you make someone feel can determine whether they purchase from you or not, and—even more importantly—whether they tell others about you. Be personable and genuine and have fun with it. When you’re enjoying the process, others will too.